Best-in-class content by leading trainers & leaders in the form of videos, case studies & projects. Mode of Conduct for Online: Live Online using Google meet. In case we escape from a lockdown situation during the internship period, classes will be conducted offline also optionally.
1.Understanding of digital marketing with 6+ years of experienced mentors.
2. Internship Certificate.
3. Students can work on a live project after completion of internship.
4. Case Studies in digital marketing.
5. Company calls till you get placed in company.
Digital Marketing Overview
Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation Learning basic html tags, Anchor, Images, Urls, Listing, Div, class
Account creation, Billing methods and understanding the adwords structure Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwordspolicies: Text format, Display format Campaign Placement and targeting, Campaign Optimization: Geo-targeting, Bid Managements, time schedules ,Setting automated rule parameters Targeted ads on Google display network,Dynamic Ads on search network,Remarketing techniques Performance monitoring and Campaign tracking,impression shares, shared library and reports Google Adwords Certification Assistance Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.
Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development Site (URL) Structure Analysis, Web Designing Basics, URL renaming/rewriting, Content Development Check,H1, H2, H3 Tags,Anchor Text Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps. Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting.
Understanding links, anchors, follow nofollow Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building, Article submissions, PR submissions, Guest Blogging, Commenting
Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics. Youtube- Channel creation, video promotion, increase viewership, annotations, cards. Linkedin- Content strategies, paid promotion
Understanding how mail servers work Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam MailChimp Introduction- Sending mail, using templates, landing pages, lead capturing, Mail Automation. Inbound marketing concepts using mail services, customer bucket creation and content customisation
Understanding the online advertising ecosystem, ad networks, publishers,ad servers, ad exchange servers Ad server basics and installation. We train you on Openx (Revive) Implementing display banners, understanding and implementing banner ad codes Learning settings like geotargeting, frequency capping, pixel tracking, conversions Identifying right publishers using tools : Alexa. Understanding how third party cookies work.
Google analytics setup, understanding how google analytics Goal settings, creating channels, dimensions and metrics Understanding key metrics- pageviews, source, medium, bounce rate, segments, sessions Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.
Mobile app promotions, Techniques to improve downloads and usage. Understanding the world of missed calls SMS marketing Campaigns ASO(App store optimisation)
social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite.
Type of websites, hosting, domain,name server exchange Cpanel, wp installation, theme, Elementor (Page builder plugin), page & post creation, template creation & use, menu structure, widget – sidebar, plugins, contact form, woo commerce, whatsapp chat, live chat.
Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking Linking to adwords Account Promoting video ads on youtube, Formats,Cost ,targeting, Analytics
Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job. Stuck in a door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.
Social BuzzSumo, GoogleTrends, Hootsuite, Piktochart, Semrush, tweetdeck, Canva, Unsplash, Animoto, Feedly, Buffer.
Bing Webmaster Tools, Google Analytics, Keyword Hero, Moz,Screaming Frog, Seo Analyzer, Keyword Planner, Backlink Checker, Google My Business.
Register and Enquiry Contact / WhatsApp number:- +91 9158698603 / 7773940771